For this project, I had to design a label for a pecan pie flavored vodka from a local distillery. As a professional bar tender who is going into design, this project is right up my alley.
I approached this project as a redesign of their current packaging. I did some research into the distillery and checked out all the labels of the vodkas I work with on a daily basis. I also tried to think of all the things I want in a label as a bar tender. You want something easy to read, recognizable, and distinct. The last thing you want to have to do is check the bottle when you grab it to make sure it’s the right vodka. You also want to be able to see the level of liquid in the bottle at all times for backups and inventory.
Here are my initial sketches for this project. I’ll update next week with the final product!