Pantone Postacards

For this project, I was to create a series of postcards using tritone Pantone spot colors only. They had to reflect both my style as a designer and advertise Pantone. I created a series of postcards that used a watercolor background and a quote about color.

pantone-postcards-all

I’m pretty happy with how these turned out.

They took a lot of fiddling with the levels to get the colors to show up. I’m still not thrilled with the orange one. They are nothing like the initial designs that I had, but I like them. I chose the white rectangles to echo the Pantone white at the bottom of the page.

Let me know what you think!

Real Problems, Real Solutions Part 2

After a lot of trial and error, and going back to the drawing board (quite literally), I finished my Real Problem, Real Solutions project. Hurray!

I took my initial ideas and ended up expanding on it, by designing a logo for the project and working that in to my overall design. I wanted the logo to be modern and appealing, because all the literacy logos out there felt very public school to me.

I stuck with black, white, and red to make a dramatic statement and created some merchandise to use in conjunction with local libraries.

literacy-collage

Let me know what you think of the project!

Real Problems, Real Solutions Part 1

It’s school project time boys and girls!

For this project we had to choose a social cause that we felt passionate about and build a campaign around it. I chose Literacy in America and immediately got started doing some serious research. A lot of research. Way too much research.

Literacy seems to be mostly handled at a local level. There’s quite a bit of information at a National level, but not much in the way of a campaign for changing it. Literacy is also something people don’t like to talk about – it’s embarrassing and there’s no obvious victim that you can point at and say, “that’s an illiterate person.” I felt that both of these things needed to be addressed in my campaign.

I also wanted something related to writing for this campaign, so my brainstorming included things like paper, books, journal, typography, etc. Sketches came next.

Please excuse my terrible drawing skills. My quick sketches are never pretty.

I was thinking about doing typography portraits, but they are difficult to read normally, so for the cause of literacy, they might not have been the best idea. However, I really wanted to give a face to the cause, because that is something that everything I looked at seemed to be missing.

Ultimately, I decided on a series of posters that focused on dramatic typography over a portrait photo, a bus stop ad with a mirror where the normal photo would be, and a tote bag that could be sold in partnership with libraries or bookstores. Stay tuned for the final project next week!

Are you interested in any social causes? Tell me about them and your ideas for campaigns in the comments!

Welcome Back!

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Photo via unsplash

It’s been a while, right? Well, new year, new semester and that means I’ll be back to blogging! I’ll be updating this blog with the things I’m working on for class – mostly branding projects. I’m also going to be writing some posts with my own personal projects, my continuing experiments with drawing (I’m so terrible), typography and font love, and living a creative life.

It’s going to be a great, busy semester and I look forward to seeing you there!

What are you up to this year? Any goals, plans, resolutions you know you’re going to break by February? Let me know in the comments!